Post by Francisco on Nov 29, 2023 6:52:28 GMT
Discussion 7 Response Comments Stever August 21, 2008 at 5:13 pm I wonder what might be worth advertising on a search like that? Stever August 21, 2008 at 5:27 pm Just ran a test in Texas. Ad preview tools shows my ad does get displayed. Will leave it run for a bit to see if it gets any impressions. Stever August 21, 2008 at 7:06 pm OK, test complete. I was getting impressions and my ad was in #1 spot, above organics, not to right. Seems nobody just bothers to advertise for weather searches. Could be good branding opportunity though. Asia Mobile Number List
Lots of eyeballs, even if the targeting is just w
ay too broad. Andrew Shotland August 21, 2008 at 8:11 pm I am not sure I totally buy it Stever. Why does Yahoo have two advertisers for “San Weather” when G has none? Why is TravelNevada.com advertising on Yahoo against “Las Vegas Weather” and not on Google which only shows a Google Mobile ad? Local weather searches have huge volume. Weather brings in a lot of $ for local TV and newspapers. There should be competition for any given market. That said maybe these guys are not aware of the opportunity or don’t like the idea of buying traffic. Stever August 22, 20
08 at 2:04 am I see a pile of travel related advertisers on that San Fran Yahoo search too over on the side. Their ads may be showing because they searches that include the words “san francisco”
For the Vegas examples I see 4 travel ads on Google vs. a full ad inventory for Yahoo. Either way it is odd that google has so little. The city I ran my test in was Houston. There were no other ads running other than mine, according to Adwords Ad Preview tool. I let the ads run for 1.5 hours during mid evening. Had 5 impressions for “houston weather”. My ad and landing page did not have the word weather in it, but did have Houston in it . So some relevance. Was bidding over $3 too. Ads geo-targeted to Houston. You would think that some advertisers bidding on keywords with “Houston” in it would be running broad match ads, and would appear for such weather.
Lots of eyeballs, even if the targeting is just w
ay too broad. Andrew Shotland August 21, 2008 at 8:11 pm I am not sure I totally buy it Stever. Why does Yahoo have two advertisers for “San Weather” when G has none? Why is TravelNevada.com advertising on Yahoo against “Las Vegas Weather” and not on Google which only shows a Google Mobile ad? Local weather searches have huge volume. Weather brings in a lot of $ for local TV and newspapers. There should be competition for any given market. That said maybe these guys are not aware of the opportunity or don’t like the idea of buying traffic. Stever August 22, 20
08 at 2:04 am I see a pile of travel related advertisers on that San Fran Yahoo search too over on the side. Their ads may be showing because they searches that include the words “san francisco”
For the Vegas examples I see 4 travel ads on Google vs. a full ad inventory for Yahoo. Either way it is odd that google has so little. The city I ran my test in was Houston. There were no other ads running other than mine, according to Adwords Ad Preview tool. I let the ads run for 1.5 hours during mid evening. Had 5 impressions for “houston weather”. My ad and landing page did not have the word weather in it, but did have Houston in it . So some relevance. Was bidding over $3 too. Ads geo-targeted to Houston. You would think that some advertisers bidding on keywords with “Houston” in it would be running broad match ads, and would appear for such weather.